Role: Art Direction, User Interface Design & Information Architecture
Bespoke design for the launch of a new high end range of cookery products, working with Art Director, Dan Virgo.
The big idea was to create a user centred site, enabling people to use their products to the full potential. User generated content was key to the success of the site, providing discussions around features and functions of any particular piece from the range and to exchange, tips, techniques and recipes. Cooking innovation meets design and usability.
The design focus was on the aesthetic of the product itself, and to support the above the line (ATL) advertising which formed the basis for the visual guidance. Supporting imagery was created by food stylists to showcase what was actually possible using the products.