Role: Design & Art Direction
Design and continuous design development, working with Art Director, Amanda Keith.
As Europcars' main digital agency Fortune Cookie worked continuously to delivery and improve the digital suite of Europcar products whilst maintaining and updating the digital brand guidelines.
Working closely with a wide team of designers, developers and user testing teams, we provided a consistent approach to design including, promotional material, seasonal offers & news related offers. We also provided constant revisions of the sites key performing areas based on A/B & MV testing as well as Fortune Cookies own eye tracking software.