Berghaus eCommerce website redesign

Fully responsive site design for Berghaus / Pentland Brands

Role: Art Direction, design, annotations, IA & build consultation, bespoke front end development

Berghaus Main Image - Anna Gatta in Patagonia

Summary

A global brand with over 40 years of experience, leading design, technology and innovation within the performance outdoor clothing market.

Involved right from the start of the project, I worked hand in hand with the Berghaus eCommerce team at Pentland, gathering requirements to form a design and build brief.

Having a global presence and knowing the site would have to be multi-lingual, we chose a modular approach to the design, altering the information architecture to fit, making sure that the information needed for both the device & the target audience could be adapted to fit accordingly.

One of the primary objectives was to balance the lifestyle aspect of the site, with greater emphasis on Athletes & Technologies, blogs and communities with the retail perspective.

Working closely with the eCommerce team, the cleaner lighter design aesthetic and overall user experience has been greatly received both by Berghaus themselves and their user base.

The design itself has become the template for the US, German and Japanese sites which are soon to launch.


Berghaus responsive set
Homepage
Berghaus homepage
Category landing design
Berghaus category landing design
Product detail page
Berghaus product detail page
Site search
Berghaus site search
Berghaus iPhone example full width
Technology landing design
Berghaus technology landing design
Technology detail page
Berghaus technology detail page
Mobile homepage
Berghaus mobile homepage
Mobile category landing page
Berghaus technology detail page
Mobile categrory landing page
Berghaus technology detail page
Berghaus Bespoke Icons